Tag: app as campaign
-
Disconnect to Reconnect: Heineken’s ‘Boring Mode’ Puts Phones on Mute for IRL Moments
Heineken’s new “Boring Mode” campaign, developed with Publicis’ LePub, is transforming concert experiences by encouraging attendees to unplug from their devices. Through an app that blocks notifications, shuts down camera functions, and disables certain apps for set periods, Heineken aims to enhance real-world connections during live events. To promote the app, the brand used infrared…
-
“Whopper Detour” poaches customers from McDonald’s; wins big at Cannes Lions
Mobile order and pay has become table stakes for QSR mobile applications, but Burger King took it to the next level by offering people at McDonald’s the chance to get a 1-cent Whopper. According to the case study, the stunt drove 1.5 million Burger King app downloads, generated 3.5 billion earned media impressions and a…