Tag: airlines
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Japan Airlines Scores Well on Gemini, Poorly on ChatGPT. It’s Buying Ads to Close the Gap.
Japan Airlines has a measurable problem: Gemini talks about it well, ChatGPT barely does, and Reddit — where travelers argue about premium seats — hardly mentions it at all. Its agency turned that into a targeting input, and the airline is buying its first ChatGPT ads in August.
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Virgin Australia Lands AI Co-Pilot with OpenAI
Virgin Australia is claiming a first for the Australian airline industry with a new partnership with OpenAI, aiming to simplify how travelers search, plan, and book their flights. Now building directly on OpenAI’s developer tools—like ChatGPT’s new Apps SDK—the airline is testing ways for customers to describe travel plans conversationally and receive relevant flight options…
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Authenticity Boarding Now: Icelandair’s Anti-AI Ad Flight
Icelandair has launched a cheeky but pointed campaign titled “This is not AI,” tackling the growing skepticism around image authenticity in travel marketing. The airline noticed that even its real, awe-inspiring shots of Icelandic landscapes—like a volcanic eruption beneath the Northern Lights—were being doubted by social media users as AI-generated fakes. Instead of leaning into…
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Emirates Takes Flight with VR: Training 23,000 Crew in Virtual Cabins
Emirates is pioneering VR-based training for 23,000 cabin crew members, leveraging its MIRA platform to streamline essential safety procedures on Airbus and Boeing aircraft. MIRA offers self-guided, multi-user training modules, enabling staff to virtually practice operations like door handling and fire-fighting in lifelike cabin environments. With 3D modeled interiors and accessible via both VR headsets…
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4A’s Noteworthy News – 18th Edition
Note this post first appeared on LinkedIn. THE BIG STORY: Big tech platforms make text-to-video available to the masses It’s been another week of rapid AI advancements, with several major platforms launching new text-to-video tools. Amazon, YouTube, and Snapchat have all joined the race to make video creation accessible to the masses. What was once…
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Qatar Airways’ new AI campaign lets you star in your movie
Qatar Airways’ new AI-driven campaign allows customers to “star” in their own personalized film by selecting scenes where AI models reflect their appearance, including facial features and skin tone. This highly personalized experience underscores the airline’s focus on creating deeper connections with travelers. According to Qatar Airways executives, the campaign highlights the brand’s commitment to…
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Qatar Airways “Qverse” helps shoppers try before they buy
The airline virtually showcases the travel experience from check in to in-air to help potential passengers become more familiar with the brand’s premium offerings. Accessible from mobile and desktop using only a browser. Consumers tend to hesitate before making a high-dollar purchase for goods or services. This is especially true when they can’t touch, taste…
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Delta testing ability to talk to customers with Messages app via Apple Business Chat
Delta Air Lines is testing out a new way to communicate with its customers through “their channel of choice” – a messaging app. Customers with an iOS device can chat with a live airline representative or a Delta Virtual Assistant through the Messages app via Apple Business Chat, Delta said in a news release Wednesday.…