Tag: ad spend
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eMarketer’s Mobile Year in Review
eMarketer highlights a few interesting milestones for mobile in 2019… Firstly, mobile edged out TV in 2019 as the channel where US adults spent the most time. This shift has been coming for a long time and while not a dramatic difference, it is helping to drive growth in mobile ad spend, which eMarketer pegs…
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2 of every 3 U.S. digital ad dollars goes to Google, Facebook or Amazon
It’s a long running talk track, but always interesting to see just how dominant the big two are, and how far Amazon has to go from an advertising perspective. Full story at Business Insider.