Tag: ad formats
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Analyzing ChatGPT Ads: Study Reveals Key Insights
Accounts tied to lower-income ZIP codes were more likely to be shown ChatGPT ads at all, according to the first independent audit of advertising inside an LLM. It ran 91 fake users for three weeks before the ads stopped, and the authors think OpenAI worked out the accounts were not real.
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Perplexity Blocks Time’s Agent-Only Ads and Puts Publishers’ Trust Scores at Risk
Time built ads only AI agents can see. Perplexity has decided they will not count, calls the practice deceptive, and says publishers who run them risk a hit to their trust score. Its objection is to the ads existing, not to how they are labeled.
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Google: AI ads driving up to 80% sales lift for some brands
Google’s message is basically: AI didn’t kill search, it just made it chattier—and ads are coming along for the ride. Alphabet cleared $400B in revenue in 2025, with Q4 ad revenue at $82.28B (+13.5% YoY) and YouTube ads at $11.38B (about +9% YoY). So despite the “AI chatbots will eat search” anxiety, Google’s ad engine…
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ChatGPT Ads: Premium CPM, Spreadsheet Ops, Mystery ROI
OpenAI is getting ready to widen ChatGPT ad sales next month, and it’s already doing some course-correcting after a first pilot that left early buyers squinting at the dashboard. Agencies working with initial advertisers say the buying process felt decidedly “2009”—phone calls, emails, and spreadsheets—and the reporting hasn’t gone much further than views and clicks.…
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Pause, Scan, Shop: Zales Finds Gold in CTV Ad Format
Jewelry retailer Zales struck shiny results with a connected TV campaign using pause ads on Xumo, a free ad-supported streaming platform. The campaign, led by Wunderkind Ads, saw a 276% boost in QR code scans compared to previous, more expensive campaigns. Even better, those scans translated directly into sales, proving that pause ads can drive…
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Mercedes Test-Drives Conversational AI Ads
Microsoft just pulled back the curtain on its three-month pilot with Mercedes-Benz for Showroom Ads—an online experience designed to feel more like stepping into a dealership than clicking a banner ad. Anchored in Microsoft’s Copilot AI, the ads let users ask specific questions (“What’s different from my current model?”) and get dynamic, tailored responses mid-conversation.…
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GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
From MediaPost… GroupM this morning announced it is teaming with a group of advanced TV/video programmers and developers to research and develop new video advertising formats “designed to be ubiquitous across ad-supported streaming environments.” The initiative, dubbed the “Ad Innovation Accelerator,” includes streaming programmers such as Disney, Peacock, Roku, Telly and YouTube, as well as…
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Blippar launches AR ad units
From AdWeek: To help brands better reach consumers, augmented reality tech company Blippar launched its web-based AR ad units called AR Units. People can interact with these AR ad units without leaving a webpage or downloading an application. The ads can use both the front- and rear-facing cameras on a device and can feature a…