Tag: accessibility
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Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off
More than half of consumers don’t feel culturally represented in advertising, and Panadol, the Haleon-owned pain relief brand, is taking that insight seriously. Partnering with AI platform CreativeX, Panadol is leveraging the Health Inclusivity Screener, a tool that analyzes digital ad creative for diversity, accessibility, and representation. The AI scans visuals for factors like gender,…
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Haleon pilots AI tool for health ads with inclusive precision
Haleon recently launched an AI-powered Health Inclusivity Screener aimed at making health advertising more accessible and inclusive. Partnering with CreativeX, this tool assesses digital marketing content based on accessibility and representation metrics, ensuring messages are easily understood and diverse. In a pilot with Panadol ads across nine global markets, Haleon identified opportunities for adjustments, like…