Tag: 3D
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Google’s Project Genie Lets You Build AI-Powered Worlds Without Leaving Your Desk
Google is offering AI Ultra subscribers in the U.S. a sandbox full of pixels and possibilities with Project Genie—a web-based prototype that lets users create and navigate interactive, responsive worlds in real time. Built on Genie 3, Google’s most advanced “world model” to date, the system dynamically generates environments based on user input, predicting physical…
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Nestlé Bets Big on Digital Twins to Accelerate Production
Nestlé has rolled out an in-house AI engine built to churn out high-quality product visuals at scale—and speed. Powered by NVIDIA’s Omniverse and built with OpenUSD, the system creates photorealistic 3D digital twins of everything from Nescafé jars to Purina bags. These aren’t just pretty models—they’re editable assets that get reused across a spectrum of…
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Google AI Helps Artist Remix Tradition
British-Nigerian artist Yinka Ilori has ventured into the digital realm with “Dreaming with Flamingos,” an interactive playground inspired by his physical installation, “Flamboyance of Flamingos,” in London. Collaborating with the Google Arts & Culture Lab, Ilori integrates his passion for storytelling and Nigerian folklore into this digital experience. Players guide a young flamingo through riddles…
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Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles
Groove Jones has teamed up with Warner Bros. Discovery Global Consumer Products to launch the Scooby-Doo™ Character Studio, a platform that lets fans create and own custom, high-quality 3D-printed Scooby-Doo-themed collectible figures. Using an intuitive digital interface, users can design characters with personalized outfits, accessories, and hairstyles inspired by the beloved franchise. Once completed, the…
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WPP Automates 3D asset development with NVIDIA AI: Coca-Cola and Ford lead early adoption
WPP is leveraging NVIDIA’s AI technology to generate 3D environments for diverse market campaigns. Announced at the SIGGRAPH computing conference, WPP will utilize NVIDIA’s microservices to search visual archives and code objects into virtual settings. These tools, accessible via NIM, streamline AI model use in production, making WPP the first to employ these for Universal…
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European Telco EE’s agencies supercharged a recent campaign with Unreal engine
From The Drum: Physics engine Unreal has been used for years by game developers to create entire worlds. It’s the platform underlying titles such as Borderlands and Fortnite. It’s also an increasingly valuable part of the creative production toolkit. London agency Collective has begun to specialize in the use of the software to create creative…
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New Roblox feature uses GenAI to help creators build on the platform
This is really interesting. Generative AI has been shaking up content creation across a wide variety of channels, including 3D and immersive technologies. In a recent announcement, gaming / metaverse-lite platform Roblox introduced a new Generative AI feature that enables creators to use a chatbot to build in-world experiences. We first saw the news on…
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J.Crew Launches New App and Virtual Store
The new app gives shoppers a 48-hour headstart on new product launches while the virtual store/experience marks the brand’s 40th anniversary. On the app, from Glossy: Jumping off of the launch of J.Crew Passport, the brand’s loyalty program that came out in August 2022, J. Crew is now tackling mobile commerce with a new shopping…
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LVMH teaming up with Epic Games for customer experiences
The luxury holding company is thinking big about 3D immersive experiences and going beyond in-game collaborations and 3D recreations of physical stores. LVMH aims to embrace multiple use cases such as virtual fitting rooms, virtual fashion shows, 360 product carousels, augmented reality, and the creation of digital twins. French luxury conglomerate LVMH Moët Hennessy Louis…