Tag: 2nd screen
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Shop While You Watch: TSN’s New QR Code Shopping
TSN has introduced a new e-commerce platform, TSN Shop, during the CFL’s Friday Night Football, allowing fans to shop in real-time by scanning a QR code on-screen. This initiative, powered by Shopsense AI, enhances Bell Media’s strategy to create transactional second-screen engagement. It enables brands to integrate directly into the viewing experience, turning fan interest…
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Hutty Madness: Pizza Hut’s AI Sidekick Serves Hot Takes and Hotter Deals
Pizza Hut is doubling down on its March Madness sponsorship with a second-screen digital play called “Hutty,” accessible via Instagram and powered by Meta AI. The chatbot companion reacts in real-time to NCAA tournament games, dishes out snappy commentary, and serves up exclusive offers—like the chance to win free pizza for a year. This digital…
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Perplexity’s $1M Tweet Scores Big During the Super Bowl
While OpenAI and Google shelled out millions for Super Bowl ads, Perplexity AI took a more budget-friendly—and arguably more effective—approach. The AI search engine skipped traditional TV spots and instead posted on X (formerly Twitter), encouraging users to download its app and participate in a contest with a $1 million prize. The rules? Simply install…
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Bill Murray Wants Your Help—Yahoo’s Super Bowl Email Stunt
Yahoo is making a quirky comeback with a regional Super Bowl ad featuring Bill Murray—without even showing its own logo. The 15-second spot, airing in 18 major U.S. markets, plays out like an interactive puzzle, where Murray appears distressed after seeing a dog staring back at him in the mirror. His plea? “Email me!” Viewers…