Tag: 1p data
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NHL Signs Adobe to Personalize Its Content and Let Fans Make Their Own
The NHL has named Adobe its official AI partner. The league and all 32 teams get Adobe’s marketing and AI tools to personalize content across NHL.com, the NHL app, social and ads, while fans get Firefly image generation and NHL-themed templates in Adobe Express to make hockey content of their own.
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Target’s App Now Takes a Photo Instead of a Search Term
Target has enhanced its shopping app with four AI features. The key addition is a photo search option, enabling users to upload images to find similar products. Other features include AI review insights that categorize reviews by themes, a Buy Again function for easy access to frequently purchased items, and Continue Shopping, which tracks recently…
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Gap Splits Its AI Marketing Rebuild Across Google Cloud, Zeta and Publicis Sapient
Gap has partnered with Google Cloud, Zeta Global, and Publicis Sapient to transform its marketing approach. The collaboration aims to create a scalable, real-time marketing organization using integrated data and AI. Google Cloud provides the data foundation, Zeta builds the marketing stack, and Publicis designs the operating model. The initiative focuses on enhancing content relevance,…
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Transforming Retail: Wayfair’s AI-Driven Shopping Experience
Wayfair’s CMO Paul Toms is revolutionizing the customer journey through AI, introducing an AI-powered “Discover” tab that simplifies product discovery for users. With over 30 million items, this feature aims to alleviate choice paralysis and seamlessly convert inspiration into purchases. Collaborating with CTO Fiona Tan, Toms is rethinking cross-channel marketing metrics, utilizing first-party data to…
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Dentsu launches post-cookie solution
Dentsu has rebranded and enhanced its M1 platform, now calling it Merkury for Media and bringing a complete identity platform to the table to enable addressable media and AI-powered decisioning and optimization. The company said it is the only live platform where every dollar of media placed is using first-party data. “As the industry looks for…