Horizon Media, Dentsu’s Carat, and others are piloting a consumer intelligence setup built through a Slightly + Vurvey Labs partnership. The hook: Vurvey uses video surveys to create “people models” and AI personas that simulate customer behavior with claimed 93–95% accuracy—aimed at speeding product development, marketing decisions, and co-creation by turning human feedback into something you can actually model.
Slightly brings the distribution layer: its AI-driven Brand Mentality platform is designed to tie marketing decisions to real-time cultural context across video and social. CEO Adam Katz says the pairing expands what audience intelligence looks like inside Slightly, adding “real-time human insight” so advertisers can track how people think and react as context shifts—and act faster because of it.
Horizon is running the capability inside HorizonOS, positioning it as a way to push insight closer to decisioning in the media workflow. Horizon’s John Koenigsberg frames it as reducing guesswork and helping systems adapt faster—less “we think this will work,” more “we have a modeled read on how it’s likely to land,” before budgets are committed.
Read more at MediaPost.