Most interesting examples:
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Oreo Codes: custom designed bar codes on milk packaging that can be scanned via a brand web portal to unlock special offers. While many correctly point to the growth of QR code usage during the pandemic, it’s interesting to see a CPG brand go in a slightly different direction – one that aligns better to the brand’s iconography.
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Cleveland Cavaliers AR Fan Engagement: another great example of a team lighting up unique AR experiences to engage fans while in-venue.
Most interesting data:
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AR Insider’s Reality Check: the State of Spatial Computing: the full report is behind a pay wall, but the featured excerpt here is packed with compelling data as well, including a projection that AR marketing spend will reach $14.5 billion by 2026.
Most interesting platform news:
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Snap Partner Summit: Featured some great stat updates as well as a ton of AR product announcements.
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Apple’s Rumored Headset: Macrumors.com pulled together a great roundup of 10 anticipated features.